Products, Platforms and the Systems Behind Them
Thirteen years of products taken to launch. Grouped by what the work actually was rather than by employer — because the through-line is the type of problem, not the logo.
Planning Owner — the role that owns a product end to end: requirements and analysis, design and build coordination, client communication, UAT and user training. Delivery project managers were staffed separately.
Mobility & Smart City
2026 —
Planning Owner · Sejong Smart City MaaS
An agentic-AI super app for the national smart-city pilot — one hyper-personalised entry point to the city: MaaS and autonomous driving, car sharing, e-bike sharing, EV charging, food delivery, digital-twin safety, neighbourhood recommendations and walking rewards.
MOLIT · Sejong · LG CNS
2025
Planning Owner · Busan Autonomous MaaS
Autonomous shuttles and existing public transit, planned as one journey — the rider front end, plus a separate operations app for safety-attendant shifts, bus operations, seat allocation and booking management.
MOLIT · Busan · LG CNS
Commerce & Multi-Market Delivery
2022—23
Planning Owner · Vehicle Dealer App & Online Shop
The operator system behind Cl!ck to Buy, Hyundai’s online vehicle sales in Singapore, and vehicle-dealer sales apps for Thailand and the Philippines — one domain model, three separate builds.
Hyundai Motor Group · Hyundai Autoever
Shown: the customer-facing Cl!ck to Buy. My scope was the operator system behind it.
Imagery © Hyundai Motor Europe — hyundai.com/eu
2025
Planning Owner · LG.com Multi-Shop
Read the legacy systems, specified the single shop-platform architecture, then designed the verified-access shops — Student, Business, Key Worker, Partner — across fifteen markets.
LG Electronics · LG CNS
Shown: the live Student Shop on LG.com UK — one of the verified-access shops delivered through the platform enhancement I planned.
2021
Planning Owner · Game Wallet Payments
The web platform that took a wallet built inside a game business and made it a payment method.
Market Grid LLC · ArctX LLC
Shown: screen wireframes of the public marketing site, holapay.uk — reconstructed for this portfolio from the published pages; no client files or confidential material used.
Public Services & Civic Tech
2024—25
UI/UX · NongupEZ Farming Grants
Which farming grants a citizen qualifies for, made explainable rather than just correct.
Ministry of Agriculture · LG CNS
Shown: the winning entry as published on iF Design — ifdesign.com, iF Design Award 2025. I am credited on the entry’s design team.
2018—20
Project Manager · Kampala Citizen Participation
A public feedback interface under the KCCA–SR Post MoU — citizens’ service reports put directly in front of city authorities, taken through to on-site deployment.
KOSME · SRPost · Kampala Capital City Authority, Uganda
I presented the plan to KCCA’s Executive Director and — after the leadership change — again to her successor following Seoul Smart City Summit 2019 — forum.seoul.go.kr. Photograph: my own — the second presentation, to her successor at KCCA.
2019—20
Principal Consultant · Kampala Smart Parking Study
Would paid smart parking work in Kampala — find an open space online, pay by mobile money? A feasibility study won in WeGO’s open bidding, on a proposal I wrote alone, answering where it works, how, and at what return.
WeGO · SRPost · Kampala Capital City Authority, Uganda
Won in WeGO’s competitive bidding on a proposal I built single-handedly; I then co-authored the study as principal consultant (final report, Jan 2020), catalogued in the U.S. DOT ITS evaluation database with the full author list — itskrs.its.dot.gov · we-gov.org. Photograph: my own — field survey on the ground in Kampala.
Enterprise & Internal Systems
2026
Planning Owner · Data Governance Portal
Structured and unstructured data pulled into one place, described and tied to the business it belongs to — the groundwork an agent needs before anyone can trust it. Scope ran from requirements and customer interviews through data analysis and service planning to screen design and a working prototype demo.
LG H&H · LG CNS
Recreated for this portfolio with fictional data — rebuilt from scratch, using no client files or confidential material. 19 Aug 2026.
2023—24
Product Lead · ThinQ 5.0 Admin
LG's smart home platform, connecting IoT devices across markets. Operations on the front end, planning on the back — leading a team of thirteen.
LG Electronics · DXC
Shown: the House Appliances Remote Control & Monitoring app LG ThinQ on Google Play — play.google.com. My scope was the global operations system behind it, specified in English.
2021
Research & Technical Writing · Customer Evidence Programme
An ongoing programme covering many enterprise customers: learned each architecture well enough to explain why it mattered, then wrote it so a buyer could act on it, in Korean and English.
Microsoft Asia-Pacific · Wings4U